Born in Australian soil, The Blueer was created to mean just that.

Introducing a new lifestyle

Every time you look at your wooden sunglasses, and see the symbol engraved on the wood, you will remember that you are part of a community who really cares about our blue planet.

Our mission

Our mission is to create a big blue community of eco-conscientious people, showing you how easy it can be to become more sustainable in little attitudes, such as avoiding plastic products.

Now, you are bringing a piece of nature with you wherever you go.

The Blueer has been built in four pillars

We’re committed to being a leader on the path towards a sustainable lifestyle, and to keep us on track, we stand by four core values:

The Blueer Symbol

The Sun rising from the Ocean - a new day starts, a new life begins.